No follower count requirements. No vanity metrics. Just create content so good people have to send it to the group chat.
We don't care if you have 500 followers or 50,000. If you can make entertaining, authentic Reels featuring Totes, we’ll pay you ₹10 per organic Instagram Share directly to your UPI.
How It Works
Step 1: Grab a Pack of Totes
Send us a mail and we will curate a Totes special box for you
Step 2: Create & Post Your Reel
Shoot an authentic, high-energy Reel featuring Totes. Totes packets should be visible in the reel, that's the only requirement
Step 3: Track Your Shares
Let your video run for 7 days. The more people share your Reel to their Stories or DMs, the more you make.
Step 4: Submit Insights & Get Paid
Screen-record your Instagram Insights showing your share count and submit it through our payout portal. We transfer cash directly to your bank account via UPI.
Why Shares Instead of Views?
Views are passive. Likes are easy. But shares mean someone watched your Reel and thought, "My gym buddy needs to see this," or "My coworker needs this 4 PM snack."
We believe in rewarding creators who drive real engagement and culture, not just inflated algorithm numbers.
Creative Inspo: What Performs Best?
The 4 PM Slump: Show the contrast between eating greasy fried office samosas vs. tearing open an air-baked pack with 14g protein.
The Savory Protein Fix: Gym creators showing how they hit their daily macros without having to choke down another sweet bar or chalky shake.
The Blind Taste / ASMR Crunch: Put the air-baked crunch and bold seasoning (Blazin’ BBQ / Zingy Achari) front-and-center with loud audio.
The "Zero Compromise" Take: Relatable sketches about refusing to settle for bland diet food or junk-food regret.
Submission Form Fields
Full Legal Name
Instagram Handle (Must be Public)
Email Address
Phone / WhatsApp Number
Link to Live Reel
Screen Recording of Reel Insights (showing Shares, Reach, and Date range)
UPI ID / VPA (for direct payment transfer)
Terms & Conditions (Creator Share-Rewards Program)
Please review the program rules below before submitting your content:
1. Eligibility:
Participants must be legal residents of India
The posting Instagram account must be public, active, and set up as a Creator or Business account (to ensure access to native Instagram Professional Dashboard insights).
Submissions from private profiles, throwaway accounts, or accounts less than 30 days old are invalid.
2. Content & Tagging Guidelines:
The Reel must prominently feature physical Totes packaging or product consumption.
The post must remain live on your profile indefinitely (removing, archiving, or hiding the post voids payment).
The content must be 100% original and free of third-party copyrighted visual material or vulgar/hateful content.
3. Payout Calculation & Caps:
Earnings are calculated strictly at the rate of ₹10 (Ten Indian Rupees) per 1 valid, unique Instagram Share.
Minimum Threshold: A Reel must achieve a minimum of 25 shares (₹250) to be eligible for payout.
Maximum Payout Cap: Each approved Reel is capped at a maximum payout of ₹10,000 (1000 shares) unless the creator has entered into a prior written agreement with DVC Foods LLP for an uncapped campaign.
A single creator may submit a maximum of 3 distinct Reels per calendar month.
4. Tracking & Verification Window:
Share counts are evaluated over a 7-day window starting from the exact hour the Reel is published.
Creators must submit their payout claim within 14 days of the post date. Submissions beyond 14 days will not be evaluated.
Verification requires a continuous screen-recording showing: opening the Instagram app, navigating to the specific Reel, tapping "View Insights," and displaying the metrics panel (showing Shares, Plays, and Accounts Reached). Screenshots are not accepted due to editing risks.
5. Anti-Fraud & Authentic Traffic Policy:
Only genuine, human-generated shares qualify.
The use of engagement pods, bots, third-party click-farms, share-exchange loops, or coordinated automated scripts is strictly prohibited.
DVC Foods LLP reserves the sole and exclusive right to audit metrics (comparing shares against reach, retention rates, and comment quality). Any submission showing anomalous, inorganic, or suspicious activity will be disqualified immediately without compensation, and the user will be blacklisted from future campaigns.
6. Payment Processing:
Validated payouts will be disbursed via UPI or IMPS/NEFT bank transfer by DVC Foods LLP within 10 business days following insight verification.
Applicable tax deductions (TDS), if mandatory under Indian Income Tax provisions, will be deducted prior to transfer where aggregate annual payouts exceed statutory limits.
7. Intellectual Property & Usage Rights:
By submitting a Reel to this program, the creator grants DVC Foods LLP and the brand Totes a non-exclusive, royalty-free, worldwide, perpetual license to repost, republish, and utilize the video content across official brand social media channels, websites, email campaigns, and paid digital performance ads (whitelisting/partnership ads).
8. Right of Modification:
DVC Foods LLP reserves the right to modify payout rates, alter campaign rules, or discontinue the Creator Share-Rewards program at any time without prior individual notice. Active submissions will be honored based on the terms published at the time of video upload.